L’Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo 200ml

How do you spot a genuine L'Oreal Elvive bottle from a refilled fake?

When your 200ml bottle arrives, check that the original factory seal sits firmly under the cap with no signs of tampering or old adhesive residue. The batch code printed on the back should match a real L'Oreal format—look for clear, even lettering that hasn't been scraped or re-labelled over. Counterfeit packs often feel lighter, have loose caps, or show bubbles trapped inside the formula, so turn the bottle upside down gently and inspect the liquid for cloudiness or separation.

What happens when you first use this purple shampoo on your hair?

Your first wash will feel lighter than a regular shampoo because the purple tone works subtly rather than dramatically changing colour. Apply a small amount to damp roots and lengths, massage gently for a minute, then rinse thoroughly—you'll notice the lather is gentler than standard formulas. Most first-time users see the anti-brassiness benefit after three to four weeks of twice-weekly use, as the violet pigments gradually build up their neutralising effect in your blonde or lightened strands.

How often should you wash with this formula to maintain colour tone?

Use this shampoo two or three times per week rather than daily, alternating with a regular mild shampoo to avoid over-stripping your treated hair. A coin-sized amount per wash is plenty, so one 200ml bottle typically lasts a single person eight to ten weeks. The purple formula works best when you space applications out—frequent use can leave a slight violet cast if your hair is very porous or already quite pale.

• 200ml bottle provides eight to ten weeks of use for one person at two applications per week.
• Purple-toned formula neutralises brassiness in blonde, bleached, and highlighted hair gradually.
• Imported genuine pack with factory seal and batch code—verify before opening.